Synopsis
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students.
Description
Robert M. GRANT. Contemporary strategy analysis : text and cases. Hoboken : Wiley, [2016], 758 p.
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