Questions related to the EU’s ability to foster change in the behaviour of third countries through sanctions have gained salience over the past three decades. This article explores how the nature and type of EU restrictive measures, initially conceived as targeted, preventive and temporary measures, have evolved considerably since then. The EU sanctions against Belarus are used as an illustrative case study in order to shed light on the evolutions within the EU’s sanctions practice. This article first examines the erosion of the targeted character of EU sanctions against Belarus through the broadening of listing criteria and the increasing recourse to sectoral sanctions. It then questions the temporary character of EU sanctions against Belarus by highlighting their indefinite duration and cyclicity. Last but not least, it is argued that EU sanctions against Belarus have an increasingly punitive character. The article concludes with an analysis of the implications that the EU’s evolving sanctions practice can have for the current EU’s sanctions policy toward Belarus as well as for its other sanctions regimes.